How to Write an Event Sponsorship Proposal

How to Write an Event Sponsorship Proposal

There are many advantages of getting sponsors to your event. you can organize an event all by yourself  but you will need to the help of sponsors to support you financially. Great events require large sum of money to pull it through. Sponsors provides essential funds and support for event organizers, and gives sponsors the opportunity to engage in a positive way with their target audience. How now do you get these sponsors to help you structure an event? You don’t need to be famous in order to get big companies to sponsor your event. All you need is a sponsorship proposal (the best on that will persuade a sponsor to consider working with you) A sponsorship proposal must persuade the recipient that association with the event will provide important brand and social responsibility benefits. It must describe the sponsorship opportunities and set out cost and timing details.

Here are few steps tom help you write a sponsorship proposal

                              Give Sponsorship Objectives

Ø  Write clear sponsorship objective, sponsorship objective is a dedicated role that you want a certain company do in your event. You may want funds to cover operating costs, sponsorship in the form of essential equipment or supplies, or association with a prestige brand to enhance the status of your event. A good sponsorship deal is one that enhances the experience for sponsors and attendees.

                              Opportunity promotion

Ø  Sponsors would want to know how their brand aligns with those of your event and why your event provides a unique opportunity to reach their target market. Describe interests of your event audience, size, and composition. You should also show how the culture of the event fits the potential sponsor’s marketing goals. A marketing exhibition, for example, would open commercial opportunities for freelancers and advertising agencies. If your event attracts media coverage, it will be an added value for any potential sponsors.

                              Clarify the Scope of Sponsorship

Ø  Describe clearly how the sponsors will benefit if they contribute to your event. You may offer exclusive sponsorship if you can attract a major player, or you may offer tiered packages that enable a number of smaller sponsors to contribute at different levels and receive different benefits. Listing the packages available shows sponsors how they can engage with the event audience. At a sports event, for example, sponsors might display their logos in high-traffic areas, donate prizes or provide branded sportswear for participants. A conference organizer might offer sponsors the opportunity to present a keynote speech or host a meeting area for delegates. Where possible, customize solutions to meet sponsors’ needs and targets rather than offering standard packages.

                               Sponsors and Technology

Ø  Event technology offers sponsors the opportunity to benefit from closer involvement with the audience. By sponsoring advertisements or information on an event app, for example, sponsors can obtain data on the number of visitors using the app. Sponsoring interactive games attracts the interest of participants and gives sponsors additional exposure. Sponsors can also support the event and improve facilities for delegates by covering the costs of broadband or WiFi access.

                              Set Out Your Media Plan

Ø  A detailed media plan in your proposal tells sponsors how you plan to promote the event. Extensive media coverage provides sponsors with additional exposure and demonstrates that you are working to promote their business. Where possible, offer sponsors the opportunity to include information in your promotional material. In your social media plan, give sponsors the opportunity to participate in event forums or post updates about their involvement.