How to Write a Letter Asking for Sponsorship

How to Write a Letter Asking for Sponsorship

A sponsorship latter is different from sponsorship proposal and thus in a latter you can’t write all the details as you can do in a proposal. Sponsorship latter can be a tool used to tease a sponsor so that he/she can have a look at your proposal. Organizing your latter well will help you intrigue a sponsor enough that he/she will want to contact you.

                Content Organization

ü  Draft a list of information you want to communicate to potential sponsors in order of their importance. Divide your content into sections. A good letter might contain  1.Strong introduction

2. List of your benefits to the sponsors

3. Details about your event.

4.  Fees

5. Your contacts.

 If your letter is the sponsorship request, write a two-page letter accompanied by a single-page highlight sheet that lists your benefits, costs and contact information.

                Start your latter with a strong introduction

ü Start your latter by telling your sponsors about your benefits to them. Don’t begin with important parts like how long you’ve been operating, how many people you serve or the public good you do. Those points are important and should be included in your letter if you happened to cascade your latter in to different parts. Differentiate yourself by letting your readers know your event can help their businesses. Tell sponsors that your event will effectively expose them to their desired target customers.

 Present Your Benefits

ü  List the benefits you offer to potential sponsors, including, but not limited to:

1. Signage at the event

2. Free tickets

3. Naming rights

4. Access to attendee lists

5. Product sampling

6. Logos on marketing materials like:

   -tickets

   -T-shirts and your website.

Expound your organization’s mission and tell sponsors they can affiliate with your good works, creating brand loyalty and preference among your audience. If you are providing a one-sheet with a bulleted list of benefits and sponsorship opportunities, keep this section brief and refer the reader to your list.

                 Provide details

ü  Explain your event format, expected attendance, dates, previous successes and other logistics. List the costs for a sponsor to be involved if the letter is the pitch and not accompanied by a sponsorship proposal. Keep this section brief to avoid your letter from running on. Pique a potential sponsor’s interest with the broad details so he will become interested and call for more details. Think like a potential sponsor and finish this section with a wrap-up sentence that reaffirms the sponsorship’s benefit to the potential sponsor’s business.

                Finish With A Call To Action

ü  Conclude your letter asking the sponsor to act. If it’s a cover letter accompanying a proposal, direct the sponsor to the proposal. Here you will ask the sponsor to call or email by a specific date or go to your website for more details. Adding a P.S. at the end of a letter makes that information stand out from the rest of the contents, so use that option to make a strong final impression.